.png)
Web Design 101: Key Tips and Tricks to Build an Ecommerce Website That Converts
In today's digital world, having a visually appealing website is not enough. To truly succeed online, your website needs to convert...
top of page
EXPERTISE BLOGS
Welcome to our library of marketing questions, terms, tips, and so much more! Here you can learn many of the best practices when looking to market your business.
Search
Andrea Williams
- Sep 11
- 4 min
The Power of Influencer Marketing: A Dual Perspective
We analyzed The Influencers and their impact on marketing. In the world of marketing, the influence of social media personalities has...
0 views0 comments
AW Digital Marketing AI
- Sep 4
- 5 min
Social Media Marketing: Why It's the Key to Expanding Your Customer Base
Is your business struggling to reach a wider audience and expand your customer base? Look no further – social media marketing is the key...
1 view0 comments
Andrea Williams
- Aug 28
- 3 min
Pay-Per-Click (PPC) Strategies for Beginners
There are three main types of PPC strategies - CPC (Cost per click), CPA (Cost per Acquisition), and CPM (Cost per mille (thousand) views...
2 views0 comments
AW Digital Marketing AI
- Aug 21
- 2 min
Boost Your Small Business with UGC: A Guide to Leveraging Platforms like Social Cat
In today's digital age, user-generated content (UGC) has emerged as a driving force behind successful marketing strategies. Small...
8 views0 comments
Andrea Williams
- Aug 14
- 4 min
Using UGC (User-Generated Content)
Seeing the (Im)Possible – Warby Parker Marketing Strategy Warby Parker, a company that was created based on a societal problem –...
3 views0 comments
AW Digital Marketing AI
- Aug 11
- 2 min
Unlocking the Secrets of Effective Social Media Marketing Strategies
In the dynamic landscape of digital marketing, social media has emerged as a cornerstone for businesses to connect, engage, and expand...
8 views0 comments
Andrea Williams
- Aug 11
- 2 min
Overstock's Failed Marketing Strategy
SEO and SEM Ethical and Legal Considerations: Overstock.com This analysis will review Overstock.com who used an illegal and unethical...
4 views0 comments
Andrea Williams
- Dec 19, 2022
- 4 min
Why You Need an Audience on Social Media
This case study analysis takes a deeper look at the connections between Weixin and what we can learn in our social media marketing.
28 views0 comments
Andrea Williams
- Jul 1, 2022
- 3 min
Brand Awareness in Marketing
Pairing brand awareness and brand identity are important pieces to achieving brand positioning. If your brand identity becomes synonymous...
30 views0 comments
Andrea Williams
- Apr 5, 2022
- 3 min
The Importance of Brand Positioning
Defining and understanding what brand positioning is and how it impacts the consumer and brand image.
28 views0 comments
Andrea Williams
- Feb 15, 2022
- 2 min
Building your Brand Equity
Brand equity, is the value or worth that consumers feel the brand has. A great example of brand equity is when Apple launches a new...
26 views0 comments
Andrea Williams
- Jan 13, 2022
- 2 min
Integrated Marketing Communication: Defining the Foundation
Integrated Marketing Communications (IMC) can be defined as "[E]very contact between the brand and the market" (Percy, 2018). This...
21 views0 comments
Andrea Williams
- Nov 27, 2021
- 4 min
Why Dynamic Capabilities Matter in International Marketing
What is a Dynamic Capability? Before taking a deep dive into dynamic capabilities, let's discuss what they are and how they can matter to...
12 views0 comments
Andrea Williams
- Nov 6, 2021
- 3 min
Organic VS Paid Advertising: Website Marketing
As the digital marketing world is continuing for many businesses there becomes a definitive search between how a business at various...
9 views0 comments
Andrea Williams
- Nov 5, 2021
- 2 min
Market Segmentation
How is it that a target market, let alone audience, is determined? It takes time studying, researching, and developing an understanding...
19 views0 comments
Andrea Williams
- Nov 5, 2021
- 4 min
Future Digital Marketing Trends
As the world continues to rely more digitally in many aspects of life it’s crucial to watch and observe the trends, new technologies, and...
6 views0 comments
Andrea Williams
- Nov 5, 2021
- 3 min
SMART Goals, KPI’s, and Marketing … Oh My!
SMART Goals are a foundation for marketing. However, different parts come together to make the marketing campaign successful. There are...
19 views0 comments
Andrea Williams
- Nov 5, 2021
- 4 min
Marketing Objectives
Marketing objectives are often called SMART goals and tied to the overall success of the company. They create a guideline and goal for...
40 views0 comments
bottom of page