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Pay-Per-Click (PPC) Strategies for Beginners
There are three main types of PPC strategies - CPC (Cost per click), CPA (Cost per Acquisition), and CPM (Cost per mille (thousand) views...
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EXPERTISE BLOGS
Welcome to our library of marketing questions, terms, tips, and so much more! Here you can learn many of the best practices when looking to market your business.
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Andrea Williams
- Aug 14
- 4 min
Using UGC (User-Generated Content)
Seeing the (Im)Possible – Warby Parker Marketing Strategy Warby Parker, a company that was created based on a societal problem –...
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Andrea Williams
- Dec 19, 2022
- 4 min
Why You Need an Audience on Social Media
This case study analysis takes a deeper look at the connections between Weixin and what we can learn in our social media marketing.
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Andrea Williams
- Jul 1, 2022
- 3 min
Brand Awareness in Marketing
Pairing brand awareness and brand identity are important pieces to achieving brand positioning. If your brand identity becomes synonymous...
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Andrea Williams
- Nov 6, 2021
- 3 min
Organic VS Paid Advertising: Website Marketing
As the digital marketing world is continuing for many businesses there becomes a definitive search between how a business at various...
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Andrea Williams
- Nov 5, 2021
- 2 min
Market Segmentation
How is it that a target market, let alone audience, is determined? It takes time studying, researching, and developing an understanding...
19 views0 comments
Andrea Williams
- Nov 5, 2021
- 3 min
SMART Goals, KPI’s, and Marketing … Oh My!
SMART Goals are a foundation for marketing. However, different parts come together to make the marketing campaign successful. There are...
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Andrea Williams
- Nov 5, 2021
- 4 min
Marketing Objectives
Marketing objectives are often called SMART goals and tied to the overall success of the company. They create a guideline and goal for...
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