AW Digital Marketing AIJan 183 minSocial MediaNavigating the Social Media Maze: A Guide for Small Businesses to Identify Their AudienceIn the bustling realm of social media, where countless voices compete for attention, finding your unique audience is crucial for the...
Andrea WilliamsOct 5, 202310 minMarketing StrategyExploring Essential Marketing Questions for BusinessesMaster marketing essentials: target audience, USP, channels, budget, strategy, content, measurement, and ethics!
Andrea WilliamsAug 28, 20233 minPaid MarketingPay-Per-Click (PPC) Strategies for BeginnersThere are three main types of PPC strategies - CPC (Cost per click), CPA (Cost per Acquisition), and CPM (Cost per mille (thousand) views...
Andrea WilliamsAug 14, 20234 minMarketing 101Using UGC (User-Generated Content)Seeing the (Im)Possible – Warby Parker Marketing Strategy Warby Parker, a company that was created based on a societal problem –...
Andrea WilliamsDec 19, 20224 minMarketing 101Why You Need an Audience on Social MediaThis case study analysis takes a deeper look at the connections between Weixin and what we can learn in our social media marketing.
Andrea WilliamsJul 1, 20223 minMarketing 101Brand Awareness in MarketingPairing brand awareness and brand identity are important pieces to achieving brand positioning. If your brand identity becomes synonymous...
Andrea WilliamsNov 6, 20213 minMarketing 101Organic VS Paid Advertising: Website MarketingAs the digital marketing world is continuing for many businesses there becomes a definitive search between how a business at various...
Andrea WilliamsNov 5, 20212 minMarketing 101Market SegmentationHow is it that a target market, let alone audience, is determined? It takes time studying, researching, and developing an understanding...
Andrea WilliamsNov 5, 20213 minMarketing 101SMART Goals, KPI’s, and Marketing … Oh My!SMART Goals are a foundation for marketing. However, different parts come together to make the marketing campaign successful. There are...
Andrea WilliamsNov 5, 20214 minMarketing 101Marketing ObjectivesMarketing objectives are often called SMART goals and tied to the overall success of the company. They create a guideline and goal for...