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EXPERTISE BLOGS
Welcome to our library of marketing questions, terms, tips, and so much more! Here you can learn many of the best practices when looking to market your business.
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Navigating the Social Media Maze: A Guide for Small Businesses to Identify Their Audience
Pinpoint your audience with our guide. Define brand identity, analyze demographics, leverage analytics, and foster engagement.
AW Digital Marketing AI
Jan 18, 20243 min read
15 views
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Exploring Essential Marketing Questions for Businesses
Master marketing essentials: target audience, USP, channels, budget, strategy, content, measurement, and ethics!
Andrea Williams
Oct 5, 202311 min read
24 views
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Pay-Per-Click (PPC) Strategies for Beginners
Craft PPC strategies: Align with your small business goals, audience, and budget for max impact.
Andrea Williams
Aug 28, 20233 min read
11 views
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Using UGC (User-Generated Content)
Seeing the (Im)Possible – Warby Parker Marketing Strategy Warby Parker, a company that was created based on a societal problem –...
Andrea Williams
Aug 14, 20234 min read
14 views
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Why You Need an Audience on Social Media
This case study analysis takes a deeper look at the connections between Weixin and what we can learn in our social media marketing.
Andrea Williams
Dec 19, 20224 min read
38 views
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Brand Awareness in Marketing
Pairing brand awareness and brand identity are important pieces to achieving brand positioning. If your brand identity becomes synonymous...
Andrea Williams
Jul 1, 20223 min read
38 views
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Organic VS Paid Advertising: Website Marketing
As the digital marketing world is continuing for many businesses there becomes a definitive search between how a business at various...
Andrea Williams
Nov 6, 20213 min read
15 views
0 comments
Market Segmentation
How is it that a target market, let alone audience, is determined? It takes time studying, researching, and developing an understanding...
Andrea Williams
Nov 5, 20212 min read
79 views
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SMART Goals, KPI’s, and Marketing … Oh My!
SMART Goals are a foundation for marketing. However, different parts come together to make the marketing campaign successful. There are...
Andrea Williams
Nov 5, 20213 min read
27 views
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Marketing Objectives
Marketing objectives are often called SMART goals and tied to the overall success of the company. They create a guideline and goal for...
Andrea Williams
Nov 5, 20214 min read
52 views
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