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EXPERTISE - ANALYTICS - TRANSPARENCY
MARKETING INSIGHT LIBRARY
Practical marketing tips, definitions, audits, guidance, and so much more to help smaller business owners make smarter marketing decisions.
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Navigating the Social Media Maze: A Guide for Small Businesses to Identify Their Audience
Pinpoint your audience with our guide. Define brand identity, analyze demographics, leverage analytics, and foster engagement.
Jan 18, 20243 min read


Exploring Essential Marketing Questions for Businesses
Master marketing essentials: target audience, USP, channels, budget, strategy, content, measurement, and ethics!
Oct 5, 202311 min read


Pay-Per-Click (PPC) Strategies for Beginners
Craft PPC strategies: Align with your small business goals, audience, and budget for max impact.
Aug 28, 20233 min read


Using UGC (User-Generated Content)
Seeing the (Im)Possible – Warby Parker Marketing Strategy Warby Parker, a company that was created based on a societal problem –...
Aug 14, 20234 min read


Why You Need an Audience on Social Media
This case study analysis takes a deeper look at the connections between Weixin and what we can learn in our social media marketing.
Dec 19, 20224 min read


Brand Awareness in Marketing
Pairing brand awareness and brand identity are important pieces to achieving brand positioning. If your brand identity becomes synonymous...
Jul 1, 20223 min read


Organic VS Paid Advertising: Website Marketing
As the digital marketing world is continuing for many businesses there becomes a definitive search between how a business at various...
Nov 6, 20213 min read


Market Segmentation
How is it that a target market, let alone audience, is determined? It takes time studying, researching, and developing an understanding...
Nov 5, 20212 min read


SMART Goals, KPI’s, and Marketing … Oh My!
SMART Goals are a foundation for marketing. However, different parts come together to make the marketing campaign successful. There are...
Nov 5, 20213 min read


Marketing Objectives
Marketing objectives are often called SMART goals and tied to the overall success of the company. They create a guideline and goal for...
Nov 5, 20214 min read
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