top of page
.png)
EXPERTISE BLOGS
Welcome to our library of marketing questions, terms, tips, and so much more! Here you can learn many of the best practices when looking to market your business.
Search
AW Digital Marketing AI
Jan 18, 20243 min read
Navigating the Social Media Maze: A Guide for Small Businesses to Identify Their Audience
Pinpoint your audience with our guide. Define brand identity, analyze demographics, leverage analytics, and foster engagement.
15 views0 comments
Andrea Williams
Oct 5, 202311 min read
Exploring Essential Marketing Questions for Businesses
Master marketing essentials: target audience, USP, channels, budget, strategy, content, measurement, and ethics!
22 views0 comments
Andrea Williams
Aug 28, 20233 min read
Pay-Per-Click (PPC) Strategies for Beginners
Craft PPC strategies: Align with your small business goals, audience, and budget for max impact.
11 views0 comments
Andrea Williams
Aug 14, 20234 min read
Using UGC (User-Generated Content)
Seeing the (Im)Possible – Warby Parker Marketing Strategy Warby Parker, a company that was created based on a societal problem –...
14 views0 comments
Andrea Williams
Dec 19, 20224 min read
Why You Need an Audience on Social Media
This case study analysis takes a deeper look at the connections between Weixin and what we can learn in our social media marketing.
38 views0 comments
Andrea Williams
Jul 1, 20223 min read
Brand Awareness in Marketing
Pairing brand awareness and brand identity are important pieces to achieving brand positioning. If your brand identity becomes synonymous...
38 views0 comments
Andrea Williams
Nov 5, 20213 min read
Organic VS Paid Advertising: Website Marketing
As the digital marketing world is continuing for many businesses there becomes a definitive search between how a business at various...
15 views0 comments
Andrea Williams
Nov 4, 20212 min read
Market Segmentation
How is it that a target market, let alone audience, is determined? It takes time studying, researching, and developing an understanding...
63 views0 comments
Andrea Williams
Nov 4, 20213 min read
SMART Goals, KPI’s, and Marketing … Oh My!
SMART Goals are a foundation for marketing. However, different parts come together to make the marketing campaign successful. There are...
26 views0 comments
Andrea Williams
Nov 4, 20214 min read
Marketing Objectives
Marketing objectives are often called SMART goals and tied to the overall success of the company. They create a guideline and goal for...
51 views0 comments
bottom of page