This case study analysis takes a deeper look at the connections between Weixin and what we can learn in our social media marketing.

Pairing brand awareness and brand identity are important pieces to achieving brand positioning. If your brand identity becomes synonymous...

Defining and understanding what brand positioning is and how it impacts the consumer and brand image.

Brand equity, is the value or worth that consumers feel the brand has. A great example of brand equity is when Apple launches a new...

Integrated Marketing Communications (IMC) can be defined as "[E]very contact between the brand and the market" (Percy, 2018). This...

What is a Dynamic Capability? Before taking a deep dive into dynamic capabilities, let's discuss what they are and how they can matter to...

As the digital marketing world is continuing for many businesses there becomes a definitive search between how a business at various...

How is it that a target market, let alone audience, is determined? It takes time studying, researching, and developing an understanding...

As the world continues to rely more digitally in many aspects of life it’s crucial to watch and observe the trends, new technologies, and...