EXPERTISE - ANALYTICS - TRANSPARENCY

MARKETING INSIGHT LIBRARY

Practical marketing tips, definitions, audits, guidance, and so much more to help smaller business owners make smarter marketing decisions.

Brand equity, is the value or worth that consumers feel the brand has. A great example of brand equity is when Apple launches a new...

Feb 15, 20222 min read

Integrated Marketing Communications (IMC) can be defined as "[E]very contact between the brand and the market" (Percy, 2018). This...

Jan 13, 20222 min read

What is a Dynamic Capability? Before taking a deep dive into dynamic capabilities, let's discuss what they are and how they can matter to...

Nov 27, 20214 min read

As the digital marketing world is continuing for many businesses there becomes a definitive search between how a business at various...

Nov 6, 20213 min read

How is it that a target market, let alone audience, is determined? It takes time studying, researching, and developing an understanding...

Nov 5, 20212 min read

As the world continues to rely more digitally in many aspects of life it’s crucial to watch and observe the trends, new technologies, and...

Nov 5, 20214 min read

SMART Goals are a foundation for marketing. However, different parts come together to make the marketing campaign successful. There are...

Nov 5, 20213 min read

Marketing objectives are often called SMART goals and tied to the overall success of the company. They create a guideline and goal for...

Nov 5, 20214 min read

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